April 1, 2010 Cincinnati, Ohio

Infinit Nutrition Introduces New Sports Formulation Line By Charlie Engle – Legendary Ultra Endurance Athlete

INFINIT Nutrition LLC makers of custom formulated sports drinks and legendary ultra-endurance athlete Charlie Engle have teamed up to create a new series of racing and training drinks formulated specifically to address the needs of the ultra endurance athlete.

Charlie Engle has gone from a life of drugs and alcohol to a life conquering trails, miles, the Sahara and many other daunting adventures in the world of endurance sports. He has become a legendary athlete, a motivational speaker and a philanthropist all while pushing himself beyond what most of us think is humanly possible. You can check him out in action in the movie Running The Sahara or visit his website http://www.charlieengle.com/ to watch and learn from the man.

When Charlie decided to team up with INFINIT, he was quick to point out why this relationship was a no brainer, “I love cool gear. I will go to great trouble to get my hands and feet on the latest and most innovative products available. And the fact is, better gear does yield better results. INFINIT has designed 5 custom-blended nutrition solutions specifically to meet my needs and the needs of endurance athletes everywhere. I like to go long and I need nutrition that does the job makes me look like I know what I am doing. INFINIT Nutrition is far and away the best nutrition product I have used. The INFINIT Nutrition custom formulas I created has completely changed my nutritional approach to ultra distance”

Michael Folan, President of INFINIT Nutrition added, “I had heard about Charlie for a number years before he ever started using our products as a customer. We are very excited to be teaming up with one of the true legends of the Ultra racing community. Charlie’s running and ultra experiences from the Sahara to Badwater have helped us come up with a truly unique solution for ultra racers to eliminate the need for gels, food, salt pills and sweet drinks that have been used in the past. With Charlie’s help, we now have a simple and easy system that endurance racers can use to virtually go all day long.”

The Charlie Engle - "Do something now!" custom-blended nutrition solution can be found HERE .


For additional information or questions on how you can create your own personal custom-blended nutrition solution please contact laurie@infinitnutrition.us.

Infinit Nutrition, LLC
11079 Deerfield Rd
Cincinnati, Ohio 45242
http://www.infinitnutrition.us/
Phone: (513) 791-3500

Pua second at XCT Womans Pro Tour!

This Saturday was the first of the USA Cycling Pro XCT (pro mountain bike tour) in Fontana, California. We were excited to finally have Pua go against all the best from the US, Canada & even some from Europe. The course was very technical and in only 4.2 miles had over 750' of climbing.

Pua (Okolestuff.com/INFINIT) has just started her speed training after a solid winter full of long base training, so now it was time to see how she staked up against everyone else.

The start of the race was not good for Pua, she made a couple of mistakes off the line and ended up at the back of the field going into the first climb of the day. She did not let that get to her at all and one by one she picked off the riders and made her way up to 6th place in the first of 4 laps. Each lap she moved up and going into the last lap she was in second place, just about a minute behind the leader Lene Byberg from Norway.

Lene had a good gap from the beginning and Pua could not catch her as the two of them moved around the course at the same pace. In the end Pua finished just over a minute behind the XC silver medalist from Norway and well over a minute in front of the Bronze medalist (Willow Koerber, Subaru/Gary Fisher) from the US.

Great job Pua!!!

Team INFINIT Spotlight - Destination 3 Degrees...

Because It’s Fun…

Welcome to our world. Here, challenges do not go uncontested and dreams are never not mostly reality. At least in our heads…

Just a few days ago we sent our channel crossing idea out into the world. We thought it was a little different from the start, but we believed in it. We also couldn’t help but be a little scared that maybe we were the ones who were a little different.

Crossing each of the Hawaiian channels on standup paddleboards is a big deal; we recognized that as each of us stared at Morgan with “Are you serious?” stretching from a question on the inside to smile on the outside. Laird and Dave have done it. Much faster and stronger than we will. But they’re Laird and Dave, and that’s the beauty of challenges: they’re personal.



Our challenge is Morgan’s fault: the product of a creative, wanderlusty brain infatuated with discovery, at home inside an athlete. We love her.

Morgan is the first woman to complete the Oahu to Molokai race, solo, on a standup paddleboard. She did it because someone told her she couldn’t. She did it because she already knew she was wanted to try all of the channels, and someone else had told her that if given the opportunity, “you should always jump.” He meant tethered to some sort of parachute contraption, but Morgan was just stoked he didn’t tell her not to go.

Morgan approached Jenny at the Molokai race the following year, this past summer. Jenny had just won the race out of a field of eight incredible female paddlers. As Morgan puts it, “She didn’t hate the idea.” The adventure basket had a shape.


Jenny is our fire. The passion, dedication and talent that keep her on top of the podiums are just who she is, and, now, who we are too. Her favorite thing is to cross items off of lists. So we give her the hard lists. Like finding captains and boats, and the course, and money. When she comes back a few hours later, questions answered, with pictures, the rest of realize that maybe we could be a little faster setting up the Twitter account. We really love her.

If you ask either of them why they would do such a thing as paddle nearly 300 miles along a course that crosses at least two of the ocean’s most dangerous channels – battling wind, swell, sun, themselves, and maybe even giant squid – they’d smile at you and say, “Because it’s fun.”

And they mean it.

So, welcome to our adventure. We are so excited that you are here! Stay a while, and bring your friends.

INFINIT Nutrition is proud and very excited to be working with Jenny and Morgan of Destination 3 Degrees on their paddle across the Hawaian Islands. Check out their wensite at http://destination3.com/

Destination 3°

Three degrees of latitude separate the islands of Hawaii. Nine legendary
and infamous open-ocean channels link them together. Drawn by ritual, necessity,
competition and challenge, watermen have long conquered and been conquered by
these channels…but never in an adventure quite like this.

In April 2010, Jenny Kalmbach and Morgan Hoesterey, two of the world’s
elite female standup paddleboarders, will make their way across each of these
channels, setting competition aside to chase the ultimate prize: ocean
adventure.

Inspired by their love of the ocean, Destination 3° is more than a standup
paddle adventure, more than an ocean challenge, and more than two women pushing
the edges of themselves and their sport, it is a way to give back.

Destination 3° puts Jenny and Morgan in a unique and powerful position to
raise awareness and funds to help benefit Algalita Marine Research Foundation in
their mission to understand and protect the oceans from the impacts of plastics
contamination.

Three degrees over an expanse of water may be a challenge, but in the end,
the real challenge is stoking the fires of adventure and awareness of the world
that makes it all possible.

Cha cha cha changes....

I have thinking about the way that our pre-set formulas are laid out on the US website for a while now (2 years actually), and have made some changes to the United States main INFINIT website.

Here is the main issue...

Too many formulations can be overwhelming and confusing to our new customers. I hear it a lot from athletes that take the time to look at the website, but do not buy. They can get overwhelmed. Sure once you take a couple of minutes you figure it out (it really is not that hard). But not everyone has that kind of the time to figure it out.

So...I want to simplify things for new INFINIT athletes. We are gaining huge popularity in the MTB and Ultra communities, and even the Roadies are starting to hear about INFINIT. We truely are not just an Ironman Distance Triathletes product anymore. As we have grown, we must accommodate and simplify things for these new athletes that are trying us out.

Here is what we are doing over the next few days. Remember, the goal is to simplify the pre-set formulas to make it less confusing and at the same time allow production to batch product to be more efficient. We will be tailoring these formulas to our most popular formulas so we can fit the most people possible.

We will achieve this with 4 total pre-set formulations.

2 versions of ENDURANCE: higher calories, a higher % of maltodextrine, 375 mg of sodium, protein and aminos.

• ENDURANCE LF - Large frame, more than 160 pounds
• ENDURANCE SF - Small frame, less than 160 pounds

2 versions of SPEED - lower calories, higher glucose, 350 mg of sodium, no protein or aminos.

• SPEED Jet Fuel - Caffeinated
• SPEED - Non-caffeinated

My feeling is those 4 basic formulas will work for most athletes in all of our sport specific categories. They will now be called ENDURANCE formulas LF and SF and SPEED formulas, one with caffeine. We will have all of the nutritional information on each formula.

Because we can start to batch these formulas we will be LOWERING the prices $2 to $37.95 for these 4 pre-set formulas.

As always, you can adjust any of these formulas OR have your own custom-blended formula for $2.00 additional. This is the same price as before, there is no change to the price custom formulas. All of your custom formulas will still be available in your formula folder.

Anyway, I thought you guys would be interested on what goes on behind the scenes. Any feedback is welcome @ customerservice@infinitnutrition.us.

Michael, US Chief Powder Maker