Cha cha cha changes....

I have thinking about the way that our pre-set formulas are laid out on the US website for a while now (2 years actually), and have made some changes to the United States main INFINIT website.

Here is the main issue...

Too many formulations can be overwhelming and confusing to our new customers. I hear it a lot from athletes that take the time to look at the website, but do not buy. They can get overwhelmed. Sure once you take a couple of minutes you figure it out (it really is not that hard). But not everyone has that kind of the time to figure it out.

So...I want to simplify things for new INFINIT athletes. We are gaining huge popularity in the MTB and Ultra communities, and even the Roadies are starting to hear about INFINIT. We truely are not just an Ironman Distance Triathletes product anymore. As we have grown, we must accommodate and simplify things for these new athletes that are trying us out.

Here is what we are doing over the next few days. Remember, the goal is to simplify the pre-set formulas to make it less confusing and at the same time allow production to batch product to be more efficient. We will be tailoring these formulas to our most popular formulas so we can fit the most people possible.

We will achieve this with 4 total pre-set formulations.

2 versions of ENDURANCE: higher calories, a higher % of maltodextrine, 375 mg of sodium, protein and aminos.

• ENDURANCE LF - Large frame, more than 160 pounds
• ENDURANCE SF - Small frame, less than 160 pounds

2 versions of SPEED - lower calories, higher glucose, 350 mg of sodium, no protein or aminos.

• SPEED Jet Fuel - Caffeinated
• SPEED - Non-caffeinated

My feeling is those 4 basic formulas will work for most athletes in all of our sport specific categories. They will now be called ENDURANCE formulas LF and SF and SPEED formulas, one with caffeine. We will have all of the nutritional information on each formula.

Because we can start to batch these formulas we will be LOWERING the prices $2 to $37.95 for these 4 pre-set formulas.

As always, you can adjust any of these formulas OR have your own custom-blended formula for $2.00 additional. This is the same price as before, there is no change to the price custom formulas. All of your custom formulas will still be available in your formula folder.

Anyway, I thought you guys would be interested on what goes on behind the scenes. Any feedback is welcome @ customerservice@infinitnutrition.us.

Michael, US Chief Powder Maker