Quintana Roo and Infinit Join Forces to Create 'Infinit-Equipped' Bikes

CHICAGO, IL. January 18, 2010 – Infinit Nutrition, the world leader in custom sports nutrition, has joined forces with the originators of the triathlon-specific bike, Quintana Roo, to equip athletes with the ultimate triathlon combination in 2010: Infinit Nutrition and the most talked about bike in the field - the Quintana Roo CD 0.1.

Coming to retailers across the nation will be a full line of ‘Infinit-Equipped’ Quintana Roo bicycles, including the 2010 flagship CD 0.1 model. With each triathlon bike a loaded $50 gift card will be provided by the dealer, giving athletes the opportunity to try Infinit’s premium custom nutrition product free of charge with no obligation.

Infinit’s President, Michael Folan explains “The opportunity to work with Quintana Roo is very exciting for us - there’s a great synergy between our visions - we’re both working to give our athletes something extra. The reaction from retailers I’ve spoken with has been enthusiastic for all the obvious reasons, but there’s no doubt the offer gives their athletes an edge. A new bike, a custom race-day nutrition formula… who wouldn’t want that?”

The ‘Infinit-Equipped’ Offer – covering CD0.1. Seduza, Chicqilo, Tequilo, Dulce, and Split models – will include a consultation with one of Infinit’s staff experts who will create a custom blended sports drink to perfectly suit the individual athlete’s needs, as well as the custom blended nutrition formula itself, and a water bottle to complete the package. Consumers are encouraged to inquire about the offer beginning as early as Monday January 25 at their local QR dealer; dealer locator available online at www.quintanarootri.com.

Mac McEneaney, Director of North American Sales for Quintana Roo, said “We're thrilled to be working with Infinit on this project. It adds value for both our customers and our dealers and is a great new way to promote
the brand and 2010 line as a whole.”

Background: When creating the CD 0.1, the goal for Quintana Roo was to completely reinvent the way triathletes use their bikes to gain advantage. The CD 0.1 was not only tested, but developed in the wind tunnel, resulting in an aero frame set that has the lowest drag coefficient ever. Infinit Nutrition (www.infinitnutrition.com) is the only sports drink company that provides its athletes with the ability to customize their sports nutrition drink by selecting from seven key ingredients to optimize their performance and address their unique nutritional needs.