Monday, January 18, 2010

Alexa Loo: Speed Demon

Alexa Loo has an exciting and challenging few months ahead. After winning the silver medal at the 2010 World Cup in Australia this month we’re looking to her for the gold at the 2010 Olympics in Vancouver.

Alexa has been a member of the Canadian National Snowboard Team since 1998 and was the first woman to compete for Canada in the Parallel Giant Slalom event at the Olympics in 2006. This year she races in the Ladies Parallel Giant Slalom Olympic event on Cypress Mountain February 26th.

Alexa strives for excellence and her custom snowboard fuel, Infinit’s “Speed Demon,” helps her to achieve it. Her custom formula was created using her own and the sport dietician’s knowledge to ensure that she stays alert, hydrated and full of energy during the long training and racing days. We’re both proud and excited to be partnered with her as she strives for the podium.

To celebrate, Infinit is throwing in a FREE Alexa Loo Fan Kit with the first 100 orders of her Speed Demon formula. The package includes an Alexa Loo Lapel Pin , Alexa Loo Infinit Packaging, Alexa Loo Trading Card, and the Alexa Loo Vancouver Race Schedule. Proceeds of your purchase will help to fund Alexa’s training this month.

Keep up with Alexa on race day, February 26, 2010:

10:00 am: Qualification Run
10:34 am: Elimintion Run
12:15 am: 1/8th finals
12:51 pm: Quarterfinals
1:13 pm: Semifinals
1:27 pm: Finals

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