Wednesday, October 7, 2009

Infinit + Speedfil Hands-Free Hydration System

Infinit Nutrition is proud to announce its partnership with Speedfil, a revolutionary hydration system designed to enhance bicycle and rider aerodynamics.

The wind tunnel developed, downtube-mounted system, smoothes airflow around the frame while the rider is in motion. Riders are able to maintain an aerodynamic position all the while drinking up to 40 ounces (1.3 liters) of fluid. Hydration is immediate as a bite valve and tubing keep fluid at the ready for whenever it is needed. Other unique features of the Speedfil are user ability to refill the bottle on-the-fly, which minimizes the need for additional bottles, and reduced fluid splashing so athletes don't have to worry about energy drinks all over their bikes.

"The ability to simplify and maximize performance is critical to triathlon racing. Using the Speedfil to deliver INFINIT's customized nutrition to the athlete represents a critical performance breakthrough for the athlete", says David Dietterle, co-founder of the Speedfil Hydration System. "We are truly excited about partnering with the preeminent nutrition supplier for endurance athletes and are thrilled to offer a complete and efficient solution which has a monumental direct impact on training and racing performance”, says Jeff Smith co-founder Speedfil Hydration System.

Visit www.invisciddesign.com to learn more.

Pua 1st & 5th in Park City!


Labor Day Weekend was the inaugural Park City Point 2 Point 75 mile race in Utah. The race was almost all single track (98%) with about 14k of climbing and a mass start. Pua went out hard, taking the initial lead over the pro men and waking them up at the 7:00 am start.

After the first hour, the top ten men and one woman (Pua) had left the field and battled as they headed for the Deer Valley resort. When they reached the resort (after 2 hours) Pua had moved into 5th in the overall and had about a 15 minute lead over Amanda Riley (Kenda/Tomac/Hayes), who was in second for the women.

The five lead riders would separate even more from the almost 200 other racers and all would break the 8 hour time mark, with the overall winner, Alex Grant almost coming in under the 7 hour mark.

Pua had a great race and finished only 30 minutes back of the 1st place pro male for 5th overall and 40 minutes ahead of second place female (Riley) for the women's win.

The Park City Point 2 Point is considered one of the best in America and is a must-do race for any endurance Mountain Biker.

Good luck to all athletes racing 24 Hours of Moab. Pua and Chris Eatough will be competing.

Infinit Nutrition Races Ironman Canada!

by Rodney Bolls, Business Development Infinit Nutrition Canada

I ventured to British Columbia with a mission to kick off our retail store program and to complete my fourth Ironman in the beautiful Okanagan Valley. The trip started with Vancouver's premier multisport store, Pacific Multisport. We were excited to create our first retail partnership with such a dynamic store and professional staff. Next on the agenda was a trip to Kelowna, BC where Infinit was introduced to Fresh Air Concept. A company who serves their customers that participate in a wide range of sports including skiing, riding, road cycling, mountain biking, and running. Finally, I arrived in Penticton, BC where preparations began for the Ironman and a successful promotional event was held at The Bike Barn. The Bike Barn is a local, family-owned bike shop and one of the official sponsors of Ironman Canada. After a successful event to promote the new Infinit Retail Single Serving Packs of Run, Ride, and Repair, I put Infinit to the test on race day at Ironman Canada. The 3.8km swim, 180km bike, and 42km run was difficult, but with the nutritional assistance of Infinit I was able to successfully complete the mission.

Heat Stress and Propolis

by Kim Mueller, Infinit Staff Nutritionist

Athletes training for the upcoming Ironman World Championships on October 10th no doubt have spent some time training their bodies to perform in heat, a process known as heat acclimatization, as a means to help reduce the likelihood of heat illness and consequent performance-declining symptoms associated with it, including heat cramps, heat syncope (e.g., fainting), and heat exhaustion (e.g., headache, fatigue, nausea, vomiting). While the full effects of heat acclimatization take approximately 2 weeks, the latest 'buzz' (no pun intended) on the subject matter may work much faster and perhaps even strengthen the positive adaptations seen with heat training which is a definitely plus when facing the vigor of Madame Pele over 140.6 miles on the land of lava.

A compound known as propolis, the substance bees use to seal their hives, contains caffeic acid phenethyl ester, or CAPE, an ingredient that has demonstrated a broad spectrum of biological activities including antioxidant, anti-inflammatory and antiviral. The onset of hyperthermal stress when racing in heat generates free radicals that impair endurance capacity and immune cell redistribution. Intervention with antioxidants, such as CAPE, according to researcher Yu-Jen Chen of Chinese Culture University in Taiwan can prevent or reduce hyperthermia-induced free radical generation and damage.

To examine whether CAPE has a protective effect against hyperthermal stress in athletes, Chen & colleagues isolated peripheral blood mononuclear cells (MNC) from 30 competitive cyclists and discovered that pretreatment with CAPE (0,1,2,4 ìg/mL) reversed or reduced hypothermia-induced survival inhibition, necrosis, superoxide production, glutathione depletion, and intracellular superoxide burst in a dose-dependent manner. In layman terms, Chen says this implies that CAPE might not only promote athletic performance but also prevent injury to endurance-induced hyperthermia. As with most clinical trials, further human studies need to be conducted to solidify these findings.

Side Note: It is not recommended to try anything that hasn't already been tested in training on race day. Also, please let a professional extract propolis from the bee hives as I am pretty confident that a hundred bee stings will not have a positive impact on athletic performance. Click here for more details.