Infinit Nutrition Races Ironman Canada!

by Rodney Bolls, Business Development Infinit Nutrition Canada

I ventured to British Columbia with a mission to kick off our retail store program and to complete my fourth Ironman in the beautiful Okanagan Valley. The trip started with Vancouver's premier multisport store, Pacific Multisport. We were excited to create our first retail partnership with such a dynamic store and professional staff. Next on the agenda was a trip to Kelowna, BC where Infinit was introduced to Fresh Air Concept. A company who serves their customers that participate in a wide range of sports including skiing, riding, road cycling, mountain biking, and running. Finally, I arrived in Penticton, BC where preparations began for the Ironman and a successful promotional event was held at The Bike Barn. The Bike Barn is a local, family-owned bike shop and one of the official sponsors of Ironman Canada. After a successful event to promote the new Infinit Retail Single Serving Packs of Run, Ride, and Repair, I put Infinit to the test on race day at Ironman Canada. The 3.8km swim, 180km bike, and 42km run was difficult, but with the nutritional assistance of Infinit I was able to successfully complete the mission.